Penalnaro
ATX DESK // 701 W RIVERSIDE // UTC-6
Contract Rates & Credit Allocations 6-Month Season Terms

A full soccer editorial retainer covers your weekly club dispatches and matchday newsroom on transparent terms.

Penalnaro delivers structured football club editorial packages and seasonal newsroom agreements for Austin clubs, youth academy programs, and adult semi-pro rosters. We provide 8 to 18 studio production credits per month, covering fixture updates, match recaps, roster profiles, and pitchside camera assignments.

Book Pitchside Assignment Explore Single Field Shoots
Academy Director Query

"What is included in a monthly retainer content package, and how does the studio calculate credit usage across a competitive season?"

Club leadership weighing whether to employ an in-house media coordinator or retain Penalnaro's turnkey newsroom.

Elena Petrova, Editor-in-Chief Monthly Retainer Structure

The monthly retainer content package (2–3 posts/wk) runs from 3000 to 7500 USD per month under a 6-month contract.

A full seasonal retainer transforms your club media from ad-hoc scramble into an authoritative sports press office. Priced between 3000 and 7500 USD per month with a strict 6-month seasonal minimum, the package provides 8 to 18 studio credits each calendar month. One credit equals one tactical graphic or written match dispatch; two credits cover a vertical video reel (444 USD value); four credits cover a half-day pitchside shoot (555 USD value).

What the quote depends on within the 3000 to 7500 USD band is specific: the volume of match news and dedicated squad portal pages; publishing frequency (2 posts or 3 posts per week); whether pitchside shooting is bundled or strictly editorial desk text; required video editing and post-production depth; turn-time urgency; and total contract length. You receive predictable monthly bookkeeping without hidden studio fees.

Package Rate 3000–7500 USD Monthly retainer fee
Publishing Volume 2–3 Posts/Wk Editorial dispatches & clips
Studio Credits 8–18 / mo Flexible operational allotment
Minimum Term 6 Months Covers full league season
Press conference table with microphones and audio recorders ready for post-match remarks.
ATX DESK OPERATIONS 701 W RIVERSIDE PRESS CONFERENCE DESK
Press Desk: Press conference table with broadcast microphones and club media backdrops. Dedicated sports journalism hub // Post-match press briefings
Penalnaro Editorial Desk Hourly Production Desk

On-demand editorial packages at 150 to 300 USD per hour for focused press releases and match summaries.

For clubs that do not require continuous monthly retainers, our hourly editorial desk operates at 150–300 USD per hour. This tier serves clubs needing immediate press announcements, tournament recap copy, coach departure notices, player college commitment profiles, and web portal squad page rewrites.

Where video editing and post-production is required, our studio editor works at a fixed 150 USD per hour rate. We log camera raw footage against minute-by-minute incident markers, apply high-contrast athletic color grading, and format finished clips for club distribution channels. A customer compares our desk on explicit price per hour, price per session, price per month, what is included in editing, and delivery speed.

Editorial Desk Rate 150–300 USD Per published hour
Editing & Post 150 USD Per hour post-production
Lead Editor Elena Petrova Active since 2021
Dual monitor editing desk showing a multi-track soccer video timeline.
POST-PRODUCTION TIMELINE 150 USD / HOUR TIMECODE LOGGED
Timeline View: Dual-monitor editing timeline showing 4K soccer match clips and color scopes. Frame-accurate match highlights and audio mastering
General Manager Query

"We only need sporadic editorial coverage for tournament weekends. Why book hourly over a full monthly agreement?"

Manager calculating cost tradeoffs between seasonal retainer stability and isolated matchday hourly billing.

Club President Query

"What is the step-by-step onboarding process once our board approves an editorial retainer?"

President wanting to know the exact timeline from contract signing to first matchday dispatch.

Elena Petrova, Editor-in-Chief Operational Protocol

Our seasonal onboarding runs in four precise phases over seven calendar days.

Phase 1: Roster & Brand Audit (Day 1–2). Elena Petrova reviews your current squad listings, player jersey numbers, coaching staff titles, and official sponsor guidelines. We establish verified naming conventions so roster errors never reach public channels.

Phase 2: Fixture Calendar Sync (Day 3–4). We map your league schedule, tournament cup dates, and home/away locations. Sideline camera crews are scheduled for key fixtures in advance.

Phase 3: Production Asset Bank (Day 5). We build matchday graphics templates, starting XI announcement layouts, and scoreboard overlays matched to your club crest and colors.

Phase 4: Live Whistle Kickoff (Day 7). First live matchday deployment. Field camera crews shoot pitchside; our editing desk logs minute markers and delivers the post-match recap within 90 minutes.

Overhead aerial view of a green soccer pitch showing pitch markings and penalty box.
FULL PITCH GEOMETRY TACTICAL OVERVIEW FIXTURE GRID MAPPED
Evidence 03: Overhead view of Austin competitive soccer pitch showing line boundaries. Tactical pitch layout mapping for seasonal fixture dispatches
Elena Petrova, Editor-in-Chief Client Compatibility

Who our editorial packages serve, and which projects we decline without exception.

Our soccer editorial retainers are designed for competitive clubs, academy directors, and tournament managers who understand that athletic media requires factual reporting, high-speed shutter lenses, and consistent publishing cadence.

We decline projects that demand unverified sensationalism, clubs that refuse to provide accurate roster sheets, or clients seeking cheap, bulk-generated AI articles. We do not shoot general weddings or corporate banquets. Penalnaro is an athletic sports editorial studio, and we preserve strict focus on the pitch.

Numbered soccer team jerseys hanging neatly in locker room stalls before kickoff.
ROSTER INTEGRITY NUMBER CHECKED LOCKER ROOM VERIFIED
Evidence 04: Numbered squad jerseys arranged in locker stalls prior to Texas championship fixture. Authentic squad documentation and verified jersey rosters
Treasurer Query

"What happens to unused studio credits at the end of a slow fixture month during summer break?"

Treasurer requesting clarity on seasonal credit rollover rules during fixture rescheduling or weather postponements.

3k–7.5k
USD Monthly Retainer Band
8–18
Studio Credits Allocated / Month
6 Mo
Minimum Seasonal Contract
$150/hr
Video Editing & Post-Production Rate
Retainer Desk Intake Active Review

Book an editorial retainer assessment with Elena Petrova.

Provide your club name, division, fixture calendar details, and target publishing cadence. We will prepare an exact credit schedule and contract proposal within 24 business hours.

Physical Newsroom 701 West Riverside Drive, Austin, Texas 78704
Direct Desk Telephone +1 (562) 555-8793
Editorial Email [email protected]
Billing Basis Retainer: $3000–$7500/mo | Desk: $150–$300/hr
Retainer Intake Form Submit Direct